Within the next few weeks, tourism and beauty will be the international focus of New Placenta as the brand aims to promote its skin care line and gain wider market in the Middle East, a beauty destination dominated mostly by European brands.
New Placenta, the leading local placenta soap brand, is a trusted name in whitening and anti-aging soap in the Middle East with products available in Qatar, Dubai, Saudi Arabia, to mention a few. Within a short span of time, New Placenta has indeed penetrated the robust ME market and has increased the demand for the brand over the years as new retail partners began to commit their ventures to market New Placenta. Incidentally, the ongoing tourism and beauty ME tour is represented by no less than beauty icon and Miss Earth-Air 2012 Stephany Stefanowitz, who happens to be the celebrity endorser of New Placenta. Together with the founder and CEO of Psalmstre Enterprises, Inc., maker of New Placenta, Jaime V. Acosta, they obliged to insistent requests from ME retail entities and companies for them to conduct brand presentation and share their assertive marketing strategy to ensure the brand's strong foothold in the beauty industry in ME.
Their first stop had been Jordan. With siteseeing on the side, they both enjoyed the magestic beauty of the country, specifically Petra. the capital city of the Arab Nabataeans, which is also described as "The Lost City of Stones" and one of Jordan's most visited tourist attractions.