Psalmstre Enterprises, Inc., maker of New Placenta skin care line, was one of the proud participants at the recently concluded 14th Malaysia International Halal Showcase held at Kuala Lumpur Convention Center in Kuala Lumpur, Malaysia on April 5-8, 2017.
Leading Psalmstre group was no less than Stephany Stefanowitz, Miss Earth-Air 2012 and New Placenta celebrity endorser with PEI founder and CEO, Jaime V. Acosta.
New Placenta booth situated at the Philippine Pavilion Hall attracted huge interest from among convention participants estimated to have reached 20,000 from at least 70 countries across the globe. The booth mostly carried Psalmstre’s flagship brand, New Placenta, which now carries a broader product range to include Classic and With Goat’s Milk soap variants, toner, body lotion, day & night cream, and New Placenta for Men.
Psalmstre has been actively participating in various international brand conventions to reach more and more overseas Filipino workers who have come to patronize New Placenta brand since its market introduction 17 years ago. It’s recent MIHAS’ participation is in line with the brand’s stronger positioning and wider market access especially to Halal markets in Qatar, United Arab Emirates, and the Kingdom of Saudi Arabia.
Psalmstre’s MIHAS participation had been in cooperation with the Department of Trade & Industry - Export Marketing Bureau.