Welcoming the summer is always an exciting challenge for Psalmstre Enterprises, Inc., maker of New Placenta and Olive-C skin care lines. With the return to the Philippines of its newest New Placenta for Men international endorser Fernando Alvarez, Mr Puerto Rico-International 2015, Psalmstre kicks off its summer promo tour via Free Hugs last Friday, April 15 in Pangasinan cities of Urdaneta and Dagupan.
Fernando is accompanied by Chelsea Starling, female grand winner of 2013 Mr and Ms Olive-C Campus Model Search. Chelsea is a Fil-Brit top talent of CREWorks Asia, the marketing arm of Psalmstre.
A full packed day greeted Fernando and Chelsea with media rounds in the morning with Sky Cable, and radio interviews with Energy FM Dagupan, iFM Dagupan, and Yes FM Urdaneta.
In promoting New Placenta for Men on radio, Fernando explained how the product can help dull, damaged skin, “New Placenta for Men lifts off dead skin cells and protects new skin by gently cleansing it and supplying skin the needed nutrients to keep it healthy. A healthy skin glows, it has even skin tone and appears more tight.” Fernando went on to say that the ongoing Free Hugs promo is an added excitement to sizzle the summer of Pinoys whom he has learned to love and appreciate.
Chelsea added that as with New Placenta skin care line, Olive-C brand is actively participating in the Free Hugs promo tour to thank all teenagers who continue to patronize the only soap formulated for the unique skin needs of teenagers. As expected, Fernando and Chelsea were warmly welcomed by Pangasinenses.
Afternoon itinerary included store visits in Magic Mall-Villasis and Magic Mall-Urdaneta where throngs of fans and excited shoppers waited patiently to have ‘Free Hugs’ with Fernando and Chelsea. Some came individually, others in group, and happily thanked Fernando and Chelsea for their time giving grateful hugs to New Placenta and Olive-C product consumers. This has apparently given them a unique experience, a truly fun and memorable one. But what was most memorable for them were Fernando’s and Chelsea’s untiring efforts to make sure every one in the audience was given ample time with them, hugging them, posing for photos, and signing souvenirs for them to take home.
Psalmstre top honcho Jaime Acosta thanks trade partners in Dagupan and Urdaneta cities, media friends, and local shoppers for the huge success of Free Hugs promotional tour.
For more Free Hugs details and schedules, check New Placenta and Psalmstre on Facebook.
By Mylene Santos