Last year has seen one of New Placenta’s most productive promotional and trade tours in the Middle East, in collaboration with the Department of Trade and Industry, the Philippine embassies and consulates and Chambers of Commerce in Jordan, Saudi Arabia and the United Arab Emirates.
For its first quarter salvo this year, Psalmstre’s New Placenta is once again in the mainstream international arena for beauty products trading in the Middle East, which is a home to branded European products and has been an elusive market for beauty products produced in the Philippines.
Promoting its banner product New Placenta skin care lines, Psalmstre CEO and founder Jaime V. Acosta is set to meet with major players in Saudi Arabia as the tour’s first hop. Saudi Arabia was the first testing ground for the brand in the Middle East market for its huge number of OFWs. Initially identifying strategic locations in Saudi, New Placenta is now gaining a stronger foothold with more and wider distribution channels due to high demand of OFWs for the brand.
Also part of the tour is the market assurance of only true and genuine brands reaching them. Counterfeit products flooding the market had been a concern prompting PEI to summon up preventive measures including investing on holograms and on monitoring market activity to identify and halt counterfeit activities.
Acosta shared that, “We have established our market in the Middle East and we have been receiving positive feedbacks on our effort to ascertain that only genuine Psalmstre New Placenta products reach our kababayans. We remain committed to our thrust, and we thank our OFWs for their unquestionable loyalty to our brand.”
PEI team is scheduled to proceed to Dubai after Saudi Arabia. The UAE, specifically Dubai, has been gaining momentum in terms of product demand for New Placenta. Tactically seen as a hub to house more OFWs than Saudi Arabia within the next five years, Dubai’s surge in demand for New Placenta initiated a more aggressive approach to solidify the brand’s presence in the market, demonstrating the Philippine home-grown brand’s pioneering spirit reaching international shores, and being recognized with emphasis by foreign trade partners.
Acosta is accompanied in this tour by Stephany Stefanowitz, Miss Earth-Air 2012 and the celebrity endorser of New Placenta.