Mr. World 2016 1st runner-up Fernando Alvarez enjoyed the country’s toast to the world, Boracay, as he basked in its pristine and clear waters and the white sand.
The PinoyRican, as he is fondly referred to, trooped to Boracay with top executives of Psalmstre Enterprises, Inc., maker of New Placenta for Men, a brand which Fernando endorses. Albeit being hailed from Puerto Rico, a US territory in the Caribbean and itself boasts an impressive coastline populated with luxury beach resorts, Fernando did not fail to appreciate the unique beauty of Boracay.
Fernando arrived in the country to honor his endorsement commitments with New Placenta for Men. Part of his commitment include #FreeHugs promotional tour, a uniquely conceptualized brand campaign which has taken Fernando and other endorsers to many parts of the country; trade show appearances, and special events organized by CREWorks Asia, a marketing and public relations arm of PEI.
PEI founder and CEO, Jaime V. Acosta believes that Fernando’s world-class appeal and competitive stance are the very qualities that have made him a perfect choice as New Placenta for Men international brand ambassador. It would be worthy to note that New Placenta for Men has been supporting Fernando since his stint with Mr. International in 2015, a prestigious male competition and where he was chosen for the corporate award Mr. New Placenta.
Since then, it was a whole new world for Fernando.
Indeed, our PinoyRican is up for bigger challenges as he takes an active part in New Placenta for Men promotional campaign as well as dipping his toes to join the local showbiz scene.